The Quest for the “Holy Tenth”
The following blog story may have references that resemble the real-life circumstances of my actual friends and acquaintances…. which is unfortunate.
“Looking forward to coaching today” popped up on my Twitter feed. The tweet was from a young American stud of a race driver who has an incredible racing resume. A young unemployed race driver, except for the occasional coaching and OEM ride and drive gigs. What really struck me about this was that another young up and coming go-karter had sought out professional coaching to gain that elusive 1/10th of a second – that “holy tenth” – even though the coach himself had not turned that elusive holy tenth into a viable racing career. To me, this would be akin to a medical student paying for tutoring from a former medical student who ultimately was not cleared to practice medicine.
Yes, that elusive 1/10th of a second…. that “holy tenth”.
The feeling was – and still is – that this holy tenth will lead to race wins, Championships and of course; sponsors; funding; corporate backing; partners… moolah!
So…. as young drivers are coming through karting and into open-wheel cars or sedans on their ascent up the ladder, their ‘team’ will spend thousands in search of the holy tenth. Many before them – and perhaps even their $500 a day driving coach – have actually found the holy tenth, and yet they remain unemployed.
I think owners and team managers get all goofy in search of the holy tenth as well. Invest $50,000 a day for testing – no problem! Invest $3,000 to have your marketing person attend a sponsorship and networking conference? – are you nuts?