Allen Berg Announces New Entity, New Board Members, New Focus

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Allen berg announces new entity, new board members, new focus

Industry All-Stars Pook, Bailey, Mayer and Hinchcliffe Join Board of Advisors

February 3, 2020 (San Diego, CA) Allen Berg, CEO and Founder of Allen Berg Racing Schools announced today the formation of a new entity – Allen Berg Motorsports, LLC (ABM) – to reflect the diversity of program offerings moving forward. Berg, following the appointment of motorsports industry veteran Jim Bowie last year, has now assembled a world-class, all-star board of advisors to support the new direction for the company. Joining the ABM board are industry pioneers Chris Pook, Roger Bailey, Tim Mayer, and James Hinchcliffe.

“Once Jim (Bowie) and I had drafted our new strategic plan, we knew we had to strengthen our team,” explained Berg. “Based on the new direction that we are taking with our platform, we set about to put together a powerhouse advisory board.”

Chris Pook has a history of success that is without equal, and includes but is certainly not limited to, Founder/President/CEO Grand Prix Association of Long Beach, Inc. “I’m really excited about contributing to the new strategic vision for ABM and for the opportunity to join Allen, Jim and my partners on the board in revitalizing this category,” enthused Pook. “We have an opportunity to create an experiential motorsports property that has never been done before, and there is only one chance to be first.”

Chris pook

Roger Bailey’s background and experience include not only working with Enzo Ferrari, Carroll Shelby, Bruce McLaren, and Roger Penske but also for launching what would become the long-running Indy Lights series. “Once I saw the ground-breaking strategy for ABM, and who was involved, I wanted to be a part of it,” said Roger. “I think there are very exciting things to come from Allen and his team and I look forward to contributing to the new strategy. Stay tuned!”

Roger bailey

Tim Mayer is an FIA Steward working in F1, Endurance Racing and RallyCross as well as being the sporting organizer of the FIA World Championships in the US. He is an Independent Director of the American Competition Committee for the US (ACCUS) and serves on many FIA Committees representing the US. Tim brings a wealth of knowledge and diverse industry background to ABM. “Working in motorsports worldwide, I see that the industry needs continuous innovation to stay competitive and to be sustainable,” explained Mayer. “I am pleased to join the advisory board at ABM, because of Allen’s deep commitment to the future of the company and the ambitious, game-changing plans that are in the works.”

Tim mayer

James Hinchcliffe, six-time IndyCar Series race winner and 2011 IndyCar Series Rookie of the Year brings unique on- and off-track skill and knowledge to the ABM board. “Chris, Roger, and Tim all played a significant role in my ascent to IndyCar, explains James. “I also worked with Jim in my early single-seater days, and have long admired Allen’s tenacious ascent to Formula 1, so for us to be all together on what I can assure you is going to be an industry-changing journey is really exciting.”

James hinchcliffe

Berg, fresh off the recent announcement that he has been inducted into the Canadian Motorsports Hall of Fame explains more; “We are a building a value-based, event and experiential marketing company that will use “race cars” as a relevant platform that aligns with the current and future goals of the automobile industry and the next generation of mobility. We will also be continuing to evolve our class-leading racing school offerings with plans to reinvigorate that industry as well. We have completed a Private Placement Memorandum to raise investment capital to build a new fleet of relevant race cars. We look forward to more exciting announcements as we’re able.”

About Allen Berg

Allen Berg is a retired professional race driver from Calgary, Canada, and 2020 inductee into the Canadian Motorsports Hall of Fame. His experience includes Formula 1, Formula Two, Formula Three, Formula Atlantic, Sports Prototypes and Touring Cars.

Berg competed against Ayrton Senna and Martin Brundle in perhaps the greatest year ever in British Formula 3 (1983), and qualified for nine starts in Formula 1 (1986), a record bettered among his countrymen only by George Eaton, Gilles, and Jacques Villeneuve, and most recently Lance Stroll. Berg also raced the mighty Porsche 962 at Daytona (1989) and Le Mans (1990) followed by the ultra-competitive 1991-era DTM Championship.

His Allen Berg Racing Schools operation is based at WeatherTech Raceway Laguna Seca as well as operating programs at a number of other locations in Southwestern USA.

About Christopher R. Pook – Board of Advisors

Mr. Pook, who was born in England, is responsible for the creation of the annual Grand Prix of Long Beach, California, now in its 43rd year, and has created temporary racing circuit venues in Las Vegas, Dallas, Meadowlands, New Jersey, DelMar, California, and St. Petersburg, Florida. In addition, he built permanent multi-purpose motorsports facilities in St. Louis and Memphis. Mr. Pook has served as a Formula 1 Commissioner for the FIA, the international governing body of motorsports worldwide, and has represented the FIM’s World Superbike Series. He has provided consulting to numerous cities in their evaluation of motorsports events, and motorsports venues, and continues today to provide consulting services in the motorsports.

About Roger Bailey – Board of Advisors

Bailey’s career launched after joining Ken Tyrrell’s Formula Junior program where Jackie Stewart won the British Formula 3 Championship in 1964. In 1965, Bailey was promoted to the Cooper Formula 1 program as Bruce McLaren’s Chief Mechanic. 1966 and ’67 saw him working for Alan Mann and Carrol Shelby on the Ford GT 40 assault on Le Mans. Later in ‘67, Roger Penske brought Bailey to the US to work on his Can-Am program. In 1968, Ferrari came calling. Bailey was the first non-Italian mechanic at Scuderia Ferrari Formula 1.

Back in the USA, Bailey was introduced to IndyCar Racing where he worked on the turbo charged Offenhauser engines for the likes of Revson, Hulme, Johncock and Johnny Rutherford. In 1980, Bailey was then lured away by IMSA, to become their Technical Director for the next five years.

At the end of 1985, Bailey joined U.E. ‘Pat’ Patrick as a co-owner and Managing Partner in the newly formed American Racing Series, soon to be renamed Indy Lights, the primary support series to CART’s IndyCar. In 1997, the Indy Lights Series was sold to CART and once again Bailey became CEO of the Series under both CART and Indy Racing League ownership.

Although Bailey officially retired from the sport in 2012 as one of the most knowledgeable and respected mechanics, innovators and executives in both European and North American Motorsports, he continues to contribute in his role as Chief Appellate for IMSA.

About Tim Mayer – Board of Advisors

Mayer was raised in motorsport, his father, Teddy, is one of the founders of McLaren Racing. After a spell in the US Army, Mayer worked with two times F1 Champion Emerson Fittipaldi from 1992-1994. From 1995 -1998, Mayer served as Executive Producer for all Brazilian telecasts of IndyCar, Indy 500 and CART races. Mayer helped to found, build and operate the Rio de Janeiro Grand Prix (Rio 400), and provided logistics of CART’ overseas races.

In 1998, Mayer went to work for CART as SVP of Racing Operations. He subsequently held positions as SVP Promoter Relations and Special Assistant to the Chairman. He operated CART’s worldwide operations, logistics, and television – running races across the US, Canada, Mexico, Japan, Australia, the UK, and Germany.

From 2003 – 2009, Mayer held roles of Chief Operating Officer of International Motor Sports Association (IMSA), COO of the American Le Mans Series (ALMS), and Race Director for ALMS.

In 2009, Mayer stepped back from running sanctioning bodies and started working with the FIA. Mayer has been an FIA Steward for ten years, is one of the Chairman of the Stewards for F1, Stewards WEC and the 24 Hours of Le Mans, and is Race Director of the World Rallycross Championship. Mayer is an Independent Director, of the national sporting authority, the Automobile Competition Committee for the United States (ACCUS), as well as running US Race Management, which provides the sporting organization for all the FIA’s world championships in the US. Mayer serves on many FIA committees representing the US, as well as continuing to work with several of the US Sanctioning bodies.

About James Hinchcliffe – Board of Advisors

IndyCar driver James Hinchcliffe is a six-time IndyCar Series race winner. He was the 2011 IndyCar Series Rookie of the Year and 2010 Indy Lights series runner-up. He won the Tony Renna Rising Star Award (2011) and the Greg Moore Legacy Award (2010).

Off-track, “Hinch: is the self-proclaimed mayor of fictional Internet city “Hinchtown.” He finished second on Season 23 of “Dancing with the Stars” along with partner Sharna Burgess. His eight-week run on the Emmy-award winning show landed him appearances on “Ellen,” “Good Morning America,” “Entertainment Tonight,” “Access Hollywood” and “The View.”

Has microbrew beer named for him: Hinchtown Hammer Down brewed by Flat12 Bierwerks in Indianapolis.

About Allen Berg Racing Schools

Founded in 2007, Allen Berg Racing Schools offer the only instruction led by a former Formula 1 driver. ABRS has operated exclusively in the USA since 2012 and is now the #1 open wheel racing school in the country. The current race cars feature a carbon tub, racing slicks, front and rear wings and on-board data acquisition combined with on-board video. One- two- and three-day racing schools are on offer as well as corporate entertainment programs, manufacturer programs and more. ABRS is based at WeatherTech Raceway Laguna Seca as well as other locations in the USA. Please visit for more information and to book your racing school.

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Jim Bowie

Allen Berg Racing Schools


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